Kim (MacPhee) Critz Curriculum Vitae


  • 20+ Years of Web and Print Design Experience
  • 10+ years Teaching in Michigan Public Schools
  • Art Director working in the international business world including presenting to large corporations: Target, Kmart, JC Penney, Wal-Mart and Mall based chain stores.
  • 10+ years teaching and utilizing Stephen Coveys, the 7 Habits of Highly Effective People
  • Certified Corporate Coach and Certified Corporate Trainer 


Marygrove College 
Degree: M.ED  
(Masters of Education)
2003 – 2006

Western Michigan University
Degree: BA
(Art Education)
1992 – 1995

Ferris State University

Visual Communications/Graphic Design


  • Graphic design
  • Print Design
  • Web design
  • Strategic Branding
  • Social Media
  • Adobe Design Suite Photoshop, Illustrator, InDesign
  • Catalog Design
  • Coaching
  • Customer relations
  • Leadership
  • Marketing,
  • Marketing materials,
  • Meeting facilitation,
  • Microsoft Office Suite- excel, microsoft office, microsoft outlook, microsoft powerpoint, microsoft publisher, microsoft word
  • Networking
  • Packaging
  • Press releases
  • Publicity
  • Sales
  • Teaching, training, workshops


Kim Critz Design & Marketing Shop
Owner | Designer | Brand Strategist
Authentic Branding | Creative Website & Print Design | Stress Free Social Media Marketing
Individual and Team Strategic Brand/Marketing Coaching

2007 – Present

Portfolio can be found here:

Marketing Outreach Campaign and Design Manager
Guest House, Inc.
Lake Orion, MI

Jun 2012 – Oct 2014

  • Directed all Marketing: Web, Print and Social Media
  • Coordinated all Marketing Materials for events- Detroit Bishops Dinner, Summer Leadership Conference,
  • All Trade shows
  • All print advertising, Maintained Facebook and Twitter Accounts
  • Facilitated company wide-marketing meetings

Marketing and Product Development Manager
Teacher’s Discovery

  • Designed products to enhance classroom learning including: publications, games, PowerPoint presentations, flashcards, room décor, incentives, etc.
  • Art Direction and Coordinated freelancers and the budget for the Foreign Language Department
  • Led all marketing initiatives including email blasts
  • Web advertising, catalog design and SEO for overall Website.

Director of Development
Northwestern Mutual
Troy, Michigan

  • Certified Corporate Coach- Coached all under three year financial reps to higher activity, held them accountable to meeting commitments they set for themselves and to meeting company expectations
  • Coached Financial Representatives over 3 years
  • Certified Corporate Trainer- Facilitated and organized all training and development for Eastern Michigan’s Network Office
  • Facilitate Client Builder meetings, present twice per year at staff retreats, facilitate communication ‘workshops” 5 times per year during Sales School
  • Played an active role in the interviewing process
  • Held a key management and leadership role in Network Office
  • Maintained and communicated Network Office values of growth, excellence, integrity and community

Director of Art and Product Development
Colorbok, Inc.
Ann Arbor, Michigan

  • Directed team of 9 designers and one product launch manager in the development of stationery and toys for children
  • Traveled to Hong Kong to QC product, complete press checks and source materials
  • Traveled to New York to direct set up of International Toy Fair booth, trend shop and attend licensing meetings with Nickelodeon and Scholastic
  • Present new product concepts to the Target Corporation, developed three back to school lines for the Target Corporation.
  • Worked with design team to develop product, packaging and marketing materials utilizing Adobe Illustrator, Adobe PhotoShop
  • Managed all marketing support including sell sheets, catalog development, printing, photo shoots, and all other marketing materials needed

High School Studio Art, Graphic Design and Business Technology Teacher
Art Department Chair Manchester School District
Manchester High School

Visual Arts Program:

  • More than tripled enrollment in art courses within 2 years
  • Brought more than $12,000 in grant money to the art program
  • Managed Artist In Residence Program, bringing artists from the community into the classroom
  • Art courses taught: Intro to Art, Advanced Graphic Art, Advanced Studio Art
  • Designed curriculum for high school Art to meet national standards and benchmarks along with working with other departments.

Business Technology:

  • Career development, resume writing, portfolio development, term paper formatting, budgeting, organizational skills, interviewing techniques, and e-mail etiquette.
  • Engaged students in learning more advanced features of software including Ms Word, Ms Excel, Ms PowerPoint, Ms Publisher.
  • Introduced Stephen Coveys 7 Habits of Highly Effective People to the class.
  • Chair of Leadership and Design Committee, bringing $24,000 in Washtenaw County ISD grant money to the district
  • Member of the National Central Association on School Accreditation Committee
  • Member of the National/Michigan Art Education Association
  • Member of MACUL technology organization 

High School Teacher Business and Art
Vicksburg High School
Art Teacher Grades 9-12, Technology/Software Applications Teacher Grades 9-12
Yearbook Advisor/Journalism Teacher Grades 9-12
Boys and Girls Tennis Coach