Vicksburg Farmers Market Freshened Logo Design Concepts
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THE FINAL LOGO VOTE:
Please vote below for your choice of logo, and if you would like to add MI to the logo or not.
PLEASE MAKE SURE TO HIT THE SUBMIT BUTTON you have to scroll to the bottom of the survey– if you have trouble viewing click here to view full survey. Thank you! I will post ALL results by the end of the day tomorrow.
https://www.surveymonkey.com/r/8BYDDZD
F.
D.
E.
F2.
C1.
J.
H.
H2.
Logo Concepts Round 3 Below
Please leave your comments at the bottom for round #3. Thank you!A.
Updated with more colorful fruit & Veg- Update green color, brought in apostrophe closer
B.
All Black removed- color added to text and borders
C1.
Outer circle removed
C2.
Solid Green box behind Fresh On Friday
D.
All in the shape of the state of MI, MI in title
E.
MI Added in title black circles removed
F.
With different style veg & Fruit/ no circles
G.
Font #2 in the middle
H.
Font #3 In the middle
I.
Font #4 in the middle
J.
Larger Green Font for Fresh on Friday
Logo Concepts & Feedback from Round 2 Below
Feedback From Round 2:
Of the 7 options provided, the team was clearly most drawn to A, B and G-
General impressions
Carol Meyer-Niedzwiecki on May 25, 2017 at 10:55 pm
F or E. I don’t care much for the boxy look. I don’t like C at all. E incorporates Rob’s initial suggestions. I like the folksy comic sans in our original design.
Kim Klein on May 26, 2017 at 12:29 pm
I prefer D
Bret Green on May 26, 2017 at 2:42 pm
A or B with a change make letter bright Green or Red with white background.
sue on May 27, 2017 at 4:41 pm
I think it is important to have the Fresh on Friday be dominant in the design. I’m also appreciative of using the apostrophe in Farmers’ as it truly is their market. I too, am not fond of the boxy look, so I like the round approach but we aren’t there yet. Need more bright colors with the food and less heavy on the black circles as it feels like more of a bullseye to me
Rob on May 31, 2017 at 9:00 am
Sue and I rarely disagree on things of this sort, but there should not be an apostrophe in “farmers market”. “Farmers” here is a descriptive word, not possessive (we don’t say Community’s Pavilion, for example). Besides, the apostrophe adds a visual hiccup in the design.
Rob on May 31, 2017 at 8:59 am
Logo E is my fave; the dimensions will work best on a website and in social media, and I read “Vicksburg Farmers Market” around the outside as one grouping words. I’m hoping that the words around the perimeter will be smoothed out in the final design, and perhaps made to be larger & bolder still. I’d prefer all the text to be black.
If we’re doing another set, maybe trying Carol’s suggestion of doing the “Fresh on Friday” in the more whimsical text, just to see how it looks. If we’re doing whimsical text, then making the veggies more bright makes sense. Otherwise, I actually like the Instagramy-feel of the veggies in the original logo.
On a side note, I’d be interested in learning what others think about adding “MI” or “Michigan” to our logo and website. I can’t tell you how many times, as a consumer, I found myself on the Vicksburg, MS website.
The second set of logos is a big improvement. Good work putting our thoughts into visual form, Kim.
s on May 31, 2017 at 10:18 am
When we started we wanted the farmers to get the credit for forming the market because it was all about their efforts. That’s why the apostrophe is plural possessive. I still believe that is the best identifier for the market, signifying the strength they bring to the growth and sustainability that we seek.
John Kern on May 31, 2017 at 10:48 am
I like option E on the second set. The round style reminds me of an old postage meter stamp, which is kind of cool and remarkably fresh and contemporary – go figger…
The green of the ‘Fresh…’ could be a bit heavier, I think. This one looks a little sun-washed – it could also be remedied with a black drop shadow.
And, if the apostrophe were snuggled up a little (ok, a lot) closer to ‘Farmers’, it might create the compromise that we want by retaining the ownership while making it all cleaner and more crisp.
Rob’s point about adding ‘Michigan’ to the web presence in some way makes sense. Anything that we can do to start differentiating the ‘Burgs will be helpful. Kim is there some sneaky-ish way to do that through SEO work as well?
From the standpoint of other marketing materials, it never hurts to add a little ‘Mitten’ to the mix… people love the outline of the Peninsulas… well, I do anyway…
Stella Shearer on May 31, 2017 at 2:29 pm
A is first choice; D is second choice.
A.
B.
C.
D.
E.
F. Original Logo
Logo Concepts & Comments Round 1 Below
Feedback From Round 1:
Of the 7 options provided, the team was clearly most drawn to A, B and G-
General impressions
1. Carol Meyer-Niedzwiecki on May 13, 2017 I really like our current logo tho here’s my order of preference: g, f, c, b
2. Stella Shearer on May 17, 2017 My first choice is B and my second choice is A.
3. Kim Klein on May 18, 2017 I like G and A
4. Bret Green on May 18, 2017 I like A. But add bold bright color to “Fresh On Friday” Second choice is G.
5. Rob Peterson on May 18, 2017 Concept B, with two changes: “Vicksburg” needs to be larger, and I’d suggest putting “Fresh on Friday” in the middle and “Farmers Market” on the bottom. We need to be prepared to change the “Fresh on Friday” tagline in the event that the market changes days.
6. Sue apostrophe added after Farmers’ and more fruits and veggies added in
Design Concepts Round 1
I can edit any combination of font, graphic, shape and color-
Please add comments in the comment area below and hit submit when you are ready! Thank you!
A.
B.
C.
D.
E.
F.
G.
Original Logo
OVERVIEW
To develop a logo and branding guide for the Farmers market that is not drastically different from their current logo and represents them perfectly.
- Freshened up version of the old logo
- Represents the look and feel of the Farmers Market
- I envision this logo on both a white background and on a chalkboard style background
- Fits well and variation for both vertical and horizontal spaces
IDEAL CLIENT
- Must appeal to current loyal customers
- And be attractive to potential new visitors and customers of the market of all age levels 3-103
DESIGN CONCEPT
- A combination of ideas clean line easy to read fonts and accent fonts that are more relaxed- handwritten in style
- Color scheme similar to old logo for continued recognition
Please leave your comments here Thank you!
I like A – it’s crisp and green – just like fresh produce.
Like A but still need to get rid of the green background and make letters green and larger font on FRESH ON FRIDAY. The rectangle logo would be better for printing on cards, signs, ads.
Bret I just added J. I can update however you wish!
Kurt W. votes for F
I like the look of letter C in this iteration. Is it an optical illusion, or is the green darker on that one? If so, I like that. I like the style of the fruits and veg on that one, too. The heavy lines look better to me than the softer outlines and color scheme of the other choice. Keeping one of the circles tidies the image up, for some reason.
Not sure where the group stands on adding the Michigan thing, but it is certainly a move toward differentiating us from Mississippi.
I like F. in the third round because the veggie arrangement really draws the eye to the design. However, I think it needs to have the circle around it for emphasis.
I like D best; I think you fit the mitten into the design quite well. Several others work for me as well, especially C and F.
I now like J
From Carol:
Close but somewhat in this order of preference: H, I, (the first> C, E. Again, I favor the non-boxed look, the boldly colorful veggies, fresh/more modern/folksy Comic Sans font, not too many circles “boxing” things in.
I like E, F, and H. I think it’s important to include the MI in the wording. I also like the impact of the Fresh on Friday wording that is at a slight angle. It implies action.
Just a question: why are there two letter C’s?
Indeed two C’s! I will make them C1 and C2 so all of the comments make sense still 🙂 Thanks for catching it Sue!
Sue won me over with the MI thing and the implied movement. I now like a hybrid of C1 and H – remove the outer circle (too heavy)…
John I can remove that outer circle- just make the note in your final vote- Thank you!
I still like the Fresh on Friday in letter H the best, but not the art work as much.
John and Sue I added H2 and F2 per your notes-